"Roger and Birute deeply understand the complex web of thoughts, values, and emotions that underlie all organizations, and they have been enormously helpful in enabling them to make conscious choices about the way they work and the future they seek. Their greatest gift to their clients is the clarity of thought and word they bring to the most difficult problems."
- Robert Shapiro, former CEO of Monsanto Company
DNA: Deep Narrative Assessment
"Companies will thrive on the basis of their stories and myths."
Rolf Jensen, Copenhagen Institue for Future Studies
What is it
The Deep Narrative Assessment gets to the heart and soul of your company by uncovering its DNA. With our individualized approach, we relate the history of your company, highlighting defining moments that capture the evolution of your culture. This unique written story gives meaning and perspective to your company and can serve as a vehicle for transformation, learning, and enculturation.
Why is it important
With the boom in mergers, layoffs, restructuring, and high employee turnover, companies are in danger of losing their collective memories and culture. With this loss comes a corrosion of both intellectual and cultural capital.
What is the pupose of the story
- to make your culture explicit and expand awareness
- to preserve and redefine cultural values
- leadership and management development
- a unique way of presenting your company
What can you expect
- strategies for the future
- relevant patterns from the past that can be applied today
- insight into who we were and who we can be in the future
- connections and disconnections within the culture uncovered
- a common understanding and a springboard for an organization-wide discussion
How do we do this
We interview a cross-section of people from your organization and research your archives. From this data, we use our experience and insight to create an in-depth qualitative analysis of your company. In a readable and engaging way, we write a story that illuminates the spirit of your company in its many dimensions.
How long is the story; How long does it take
That depends on your particular needs, focus and scope.
Interested?
Please call us at 617-492-3082 for more information and to set up an initial consultation.
"Their work with us has had a lasting and important impact on how we understand ourselves and those with whom we work. With a unique array of skills, insights, and passion for their work, Roger and Birute joined us in constructing a new story, one which is alive here today, one which continuously focuses us on how we work together."
- James Taylor, President and CEO of the University of Louisville Hospital
"Roger and Birute wrote a powerful story that reached the heart and soul of our organization. We now use the story as our most effective way of enculturating newcomers, and of reminding us of who we are and what our vision is."
- Linda Rusch, Vice President for Nursing, Hunterdon Medical Center
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Cultural Assessment
In the current business environment, values-driven companies have a competitive edge for business success.
Your values are what attract and retain talented people, because they want a work environment that is personally fulfilling and that cares for all of their needs. Your values help define your company's culture and success. Finally, it is also the alignment of values that is key in successful mergers.
What is it
A globally-tested diagnostic tool customized for your company to assess its values.
It takes just 15 minutes to complete and compares current to desired cultural values. The diagnostic tool is a springboard for
discussing new strategies, vision, and purpose. We also do leadership assessments which heighten personal awareness.
Why would I want it
If you want to transform your company you must transform the belief systems, values, and behaviors of your employees. A values assessment will show you where to start.
What can I expect
In a written report and graphs, you will see where the connections and disconnections are within departments and teams, between departments, in the organization
as a whole, and between companies. We will discuss these results and work with you to develop a new strategy, vision, and purpose that will move you towards your next evolutionary step.
Interested?
Please call us at 617-492-3082 for more information and to set up an initial consultation.
In a pilot study carried out by McKinsey & Company, the Corporate Culture Assessment instrument was used in parallel with 30 structured consultant interviews. The
Cultural Assessment was found to provide more comprehensive analysis and more credible results at a fraction of the cost.
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